Not Just Five Stars: The Real Role of Reviews in Homebuilding

What It's About

Online reviews play a bigger role in the homebuying journey than most builders realize; and it’s not just about the rating. Reviews influence trust, search visibility, and sales conversations long before a buyer ever sets foot in a model home. In this fast-paced discussion, builders share what’s actually working when it comes to getting reviews, responding to feedback, and using reviews as a real business asset. Walk away with practical ideas you can apply right away - smart, realistic approaches that build credibility and confidence with today’s buyers.

How to Attend

Open to all IBS registrants.