Small Builder, Big Digital Tools: Interactive Plans, Virtual Tours & More to Stand Out

What It's About

The top 100 builders control nearly half of all new-home starts, leaving more than 400,000 smaller builders fighting for the rest. Want to stand out online and grab a bigger piece of the pie? This session reveals how small and mid-sized builders can cost-effectively add interactive floor plans, virtual tours, and more to their websites to compete with—and even outperform—large public builders and regional rivals. See and hear how three builders are successfully putting these digital shopping tools to work, and learn how they've benefited from an often-overlooked digital marketing advantage: a focused product line that enables a faster, cleaner, and more personalized online buyer experience. Leave with the knowledge to acquire, implement, and maintain sophisticated yet affordable digital tools needed to confidently compete and win more buyers.

How to Attend

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

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