Stack Chat: Building a Marketing Tech Stack That Fits Your Business & Buyers
Wednesday, February 18 | 11:15 - 11:45 AM
OCCC - West 230 - AI and Tech Studio
What It's About
Every builder’s business is unique—so your marketing tech stack should be, too. In this interactive discussion, hear how builders are mapping out MarTech stacks to fit their team structure, operational realities, and customer journey. Led by top tech experts and featuring real builder case studies, this session walks step-by-step through the key stages of stack development—considerations, timing, preparation, execution, and follow-through. Uncover how to align marketing, sales, CX, and IT under one connected system. Explore leading CRM, CX, data and operational tools. Learn how to prioritize what matters most while avoiding common pitfalls. You’ll leave with clear, practical plan to build or refine a personalized stack that drives measurable results and real-time buyer conversations. <br><br> <b>Office Hours:</b> Following this session, you are invited to stick around to work one-on-one or in small groups with the speakers to discuss your specific tech stack and ways to optimize.
What You’ll Learn
- Learn how to assess and prioritize MarTech needs specific to homebuilders. Review everything from CRM considerations, operational and CX tools, data resources, and more.
- Review the various department roles, timing, and internal collaboration measures needed in a successful rollout for key MarTech stack implementation.
- Review strategies and lessons learned for unifying marketing, operations, and customer experience under a common framework.
- Learn how to ensure long-term value, scalability, and performance from your tech stack.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish