Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Stack Chat: Building a Marketing Tech Stack That Fits Your Business & Buyers

Wednesday, February 18 | 11:15 - 11:45 AM
OCCC - AI & Tech Studio - West 230

  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
  • Details
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    What It's About

    Every builder’s business is unique—so your marketing tech stack should be, too. In this interactive discussion, hear how builders are mapping out MarTech stacks to fit their team structure, operational realities, and customer journey. Led by top tech experts and featuring real builder case studies, this session walks step-by-step through the key stages of stack development—considerations, timing, preparation, execution, and follow-through. Uncover how to align marketing, sales, CX, and IT under one connected system. Explore leading CRM, CX, data and operational tools. Learn how to prioritize what matters most while avoiding common pitfalls. You’ll leave with clear, practical plan to build or refine a personalized stack that drives measurable results and real-time buyer conversations.

    What You’ll Learn

    • Learn how to assess and prioritize MarTech needs specific to homebuilders. Review everything from CRM considerations, operational and CX tools, data resources, and more.
    • Review the various department roles, timing, and internal collaboration measures needed in a successful rollout for key MarTech stack implementation.
    • Review strategies and lessons learned for unifying marketing, operations, and customer experience under a common framework.
    • Learn how to ensure long-term value, scalability, and performance from your tech stack.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Jennifer Cooper
    Evolution Marketing
    Picture of Barrett Davis
    Homescribe.ai
    Picture of Qadra Evans
    Zillow New Construction
    Picture of Tyler Stouder
    StouderConsulting / Homebuilder Ops

    Details

    Registration Type
    Expo+Education Pass
    Track
    Sales & Marketing
    Format
    AI & Tech Studio Session
    Level of Content
    Intermediate
    Who Should Attend
    Multifamily Builders & Developers, Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 0.50 CE hour(s)
    © 2025 National Association of Home Builders of the United States. All rights reserved.
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