Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Lead-Converting AI: 2x Appointments & Record Sales for Southern Homes

Tuesday, February 17 | 4:00 - 4:30 PM
OCCC - AI & Tech Studio - West 230

  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
  • Details
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    What It's About

    Discover how Southern Homes was able to transform their sales pipeline using conversational AI, doubling model center appointments and boosting conversions and sales to record levels. Hear how they turned portal and webchat inquiries into qualified prospects through automated appointment setting, real-time follow-up, and personalized communication for every buyer type. See how they scaled these results across multiple locations—without adding headcount or disrupting existing systems—while improving buyer experiences and freeing sales teams to focus on high-value opportunities. If you’re in sales, marketing or operations and want to see a real-world application of how AI can drive measurable lead conversation ROI, this session is a must-attend.

    What You’ll Learn

    • Discover how conversational AI and smart scheduling can dramatically improve lead-to-appointment conversion, especially when handling high lead volumes.
    • See how responsible AI was smoothly integrated into a leading builders sales workflow without disruption, proving AI can enhance processes without a system overhaul.
    • Learn how AI delivers personalized communication to varied homebuyer typesfast movers to slow deciderswithout adding to your team's workload.
    • Understand how automation drives strong ROI and boosts employee satisfaction by eliminating repetitive tasks and enabling focus on high-value leads.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Ashley Link
    Southern Homes of Polk County
    Picture of Tom Ngo
    Lumin.ai

    Details

    Registration Type
    Expo+Education Pass
    Track
    Sales & Marketing
    Format
    AI & Tech Studio Session
    Level of Content
    Advanced
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 0.50 CE hour(s)
    © 2025 National Association of Home Builders of the United States. All rights reserved.
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