Creating AI Workspaces That Support Every Part of Your Marketing Hub
Tuesday, February 17 | 10:15 - 10:45 AM
OCCC - West 230 - AI and Tech Studio
What It's About
AI can do more than write posts—it can run your entire marketing engine. Learn how Southern Home and other leading builders are creating complete AI workspaces for brand management, content creation, customer service, data analytics, market research, sales enablement, and more. We'll get hands-on with demonstrations of Claude.ai projects and prompts along with templates and workflows that transform daily tasks into automated systems. Walk away with an actionable framework and a step-by-step guide for training AI tools to understand your business, streamline repetitive tasks, and generate measurable marketing improvements you can track and scale.
What You’ll Learn
- Implement project-based AI workspaces with for each marketing function to systematically achieve measurable improvements across your home builder marketing operations.
- Create effective prompts, workflows, and SOPs tailored specifically for marketing teams, enabling consistent and efficient AI use across all projects and marketing tasks.
- Customize AI-powered content creation, data analysis, and SEO projects to enhance marketing performance, save time, and streamline repetitive tasks.
- Establish training frameworks to align AI outputs with your brand voice, product knowledge, and customer interaction guidelines, ensuring consistent and on-brand results.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish