Creating AI Workspaces That Support Every Part of Your Marketing Hub
Tuesday, February 17 | 10:15 - 10:45 AM
OCCC - West 230 - AI and Tech Studio
What It's About
Most builders use AI randomly with one-off prompts and no quality control. This Studio session shows you how to create purpose-built AI workspaces that transform your marketing operations. We'll demonstrate a 3-layer framework through a live walkthrough of Southern Homes' Content Creation workspace, showing how to train AI on brand voice, execute consistent workflows, and maintain quality, and how to apply this same framework to any marketing function in your operation. Walk away with a replicable process and a clear prioritization strategy for building workspaces across content creation, SEO, data analytics, and beyond.
What You’ll Learn
- Implement project-based AI workspaces for each marketing function to achieve measurable improvements across your home builder marketing operations.
- Create effective prompts, workflows, and SOPs tailored specifically for marketing teams, enabling consistent and efficient AI use across all projects and marketing tasks.
- Apply a 3-layer framework to content creation and understand how to replicate it across other marketing functions to save time and streamline repetitive tasks.
- Establish training frameworks to align AI outputs with your brand voice and product knowledge, ensuring consistent and on-brand results.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish