Shop Talk: Building Better Partnerships - How Builders, Developers & Marketing Agencies Drive Sales Success Together

What It's About

Many builders and developers rely on marketing agencies and external partners, especially when in-house resources are limited. But the difference between simply working alongside an agency and building a true partnership can have a direct impact on traffic, lead quality, conversion, and overall community performance. This candid Shop Talk brings together builders, developers, and marketing agencies for an open conversation on what it takes to build better, more effective partnerships that support brand awareness and sales success. Join in the conversation to discuss a variety of topics including the importance of strong communication and regular status calls, open budget and goal conversations, creating meaningful feedback loops with on-site teams, pressure-testing marketing initiatives with real-time field insight, and collaborating on impactful events and campaigns. We'll focus on practical collaboration and communication strategies that connect marketing strategy to sales execution to deliver better results across communities.

How to Attend

Open to all IBS registrants.