New Rules for Brands in the Age of AI

What It's About

Brand trust remains a powerful differentiator, even as AI dominates conversations. For architecture and design firms, a Brand Standards Guide is more than a style sheet—it’s a blueprint for consistency, credibility, and clarity in how your firm presents itself to builders, developers, and project partners. While AI is transforming traditional marketing and business development tools, human-driven authenticity and design integrity remain irreplaceable. This program explores practical ways professional service businesses can strengthen their brand, communicate value more clearly to builder clients, and leverage AI responsibly without losing what makes their work distinct.

How to Attend

Open to all IBS registrants.