The Hammer, Not the Plan: Using AI to Support (Not Replace) Your Business Strategy

What It's About

AI is a powerful tool—but tools alone don’t sell homes. Today's homebuilding market is filled with challenges: cautious buyers, longer decision cycles, tighter budgets, and growing pressure to do more with fewer resources. At the same time, many organizations are feeling the impact of tech bloat—too many platforms, overlapping tools, and systems that promise efficiency but instead create complexity. This program, presented and sponsored by AtlasRTX, introduces a simple, practical framework to demystify AI and put it in its proper place: as the hammer, not the plan. Learn how to evaluate AI through the lens of your existing goals, identify where it can streamline buyer engagement and lead management, and avoid adding technology that doesn’t align with how you actually sell homes.

How to Attend

Open to all IBS registrants.