Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

How Leading Home Builders Maximize Demand in a Shifting Market

Tuesday, February 17 | 3:30 - 4:00 PM
OCCC - West 312A - Sales Central

  • What It's About
  • How to Attend
  • Speakers
  • Details
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    What It's About

    Buyer behavior has changed, and converting interest into action requires more than driving traffic. In this conversation with Kolter Homes, we’ll explore how builders can stay top-of-mind longer and make every interaction count. Learn how the Kolter team approaches lead conversion in a slower, more deliberate buying environment, and in particular, their focus on two tactics: separating new and returning buyers to tailor follow-up, and improving the handoff from digital to onsite to increase first visits, without rushing the buyer. Hear how they align marketing, internet, and onsite teams around a shared view of the customer, why trust and comfort matter in conversion, and which performance metrics help them know what’s working. The goal isn’t to push buyers faster. It’s to stay relevant throughout a longer consideration cycle, so when buyers are ready, they choose you. This program is presented and sponsored by Audience Town.

    How to Attend

    Open to all IBS registrants.

    Speakers

    Picture of Ed Carey
    Audience Town
    Picture of Jaime Godwin
    Kolter Homes
    Picture of Sara Smith
    Audience Town

    Details

    Registration Type
    Any IBS Registration
    Central/Zone
    Sales Central
    Format
    Multi-Speaker
    Level of Content
    Intermediate
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - All Types
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