How Leading Home Builders Maximize Demand in a Shifting Market

What It's About

Buyer behavior has changed, and converting interest into action requires more than driving traffic. In this conversation with Kolter Homes, we’ll explore how builders can stay top-of-mind longer and make every interaction count. Learn how the Kolter team approaches lead conversion in a slower, more deliberate buying environment, and in particular, their focus on two tactics: separating new and returning buyers to tailor follow-up, and improving the handoff from digital to onsite to increase first visits, without rushing the buyer. Hear how they align marketing, internet, and onsite teams around a shared view of the customer, why trust and comfort matter in conversion, and which performance metrics help them know what’s working. The goal isn’t to push buyers faster. It’s to stay relevant throughout a longer consideration cycle, so when buyers are ready, they choose you. This program is presented and sponsored by Audience Town.

How to Attend

Open to all IBS registrants.