Build for a Changing America: Product Strategy for Evolving Age & Household Trends
Tuesday, February 17 | 12:30 - 1:30 PM
OCCC - West 240C
What It's About
America faces a unique demographic shift: increasingly multigenerational, yet for the first time, a nation where older adults will soon outnumber those under 18. The housing market, however, hasn’t yet been able to meet the demand for desirable, affordable homes that work for all ages and household types. Join a powerhouse panel of experts in real estate, research, design and development for a candid, insight-packed discussion on what it takes to create homes and communities that meet these changing demographics and evolving needs. Drawing on new research and real-world application, we’ll explore the latest market, design and policy trends reshaping single family, multifamily, and 55+ housing—insights that can help builders and developers shape future development and product decisions with clarity and confidence.
What You’ll Learn
- Identify how major demographic and household shifts, especially around age and multigenerational living, are reshaping demand across single family, multifamily, and 55+ community development.
- Understand emerging consumer preferences and lifestyle trends that influence what different age groups and household types need in future homes and neighborhoods.
- Explore a range of housing and design solutions, from flexible floor plans and ADUs to missing middle options, that support affordability and diverse living arrangements.
- Learn how builders and developers can apply demographic insights to guide smarter product strategy, market positioning, and long-term development decisions.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish