Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

How to Build Value & Differentiate in Custom Home Sales

Wednesday, February 18 | 1:45 - 2:15 PM
OCCC - West 303A - Custom Building Central

  • What It's About
  • How to Attend
  • Speakers
  • Details
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    What It's About

    In the custom home market, buyers don’t just compare price—they compare confidence, clarity, and perceived expertise. In this program, we'll explore how top builders create value long before price is ever discussed and how to stand out in a crowded market, even when competitors appear “similar".

    How to Attend

    Open to all IBS registrants.

    Speakers

    Picture of Roland Nairnsey
    New Home Sales Plus

    Details

    Registration Type
    Any IBS Registration
    Central/Zone
    Custom Building Central
    Format
    Individual Speaker
    Level of Content
    Intermediate
    Who Should Attend
    Single Family Builders - Custom
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