What It's About:
If you aren’t up to speed, today’s buyers will leave you behind. Drawing on their years of experience working with top builders and sharing extensive demographic and psychographic data, this duo of expert speakers will outline numerous opportunities to satisfy what today’s homebuyers are looking for. Discover disruptive ways to think about the homes you offer and the neighborhoods you build. Explore the psychological factors driving the features and finishes that today’s buyers demand and how buyers ultimately want to buy a personalized home from you. Learn the Irrefutable Rules of Retailing and see examples of how you can apply them to connect with customers in meaningful ways that deliver results.
What You'll Learn:
Discover inspiring ideas to help better understand your customers and meet their needs through improved product offerings while also making more money.
Obtain data to support trends in homebuyer desires enabling you to create more on-trend homes and neighborhoods, and see examples of how leading builders are meeting market needs.
Learn how to better connect with customers throughout the buying process and provide a home building experience the way that today's buyers crave.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA – 1.0 LU Hour(s)
AIA CES Credit Eligible:
NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.