What It's About:
The definition of an active adult has evolved significantly in the last twenty years. What works and how to capture this segment requires an understanding of a variety of demand drivers and fragmented product solutions that can vary significantly among regions. This session will use results from a recent nation-wide customer research survey to provide a clear explanation of what’s happening on both national and local levels in this shifting market. Explore and discuss the factors that can help you define, curate and take advantage of new opportunities for your company.
What You'll Learn:
Learn buyer preferences based on national consumer research in the 55+ space.
Understand the difference between what this consumer wants and what they are willing to pay for.
Examine five key segments to target and what drives their decision making.
Discover product examples that display successful execution and look at what to expect from this segment in the future.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)