What It's About:
Predictions of a permanent “back to the city” movement by the younger generations—and resulting suburban demise—may have been a bit overstated. Yes, there are many young people who prefer the urban core, but today’s fastest-growing cities are actually Sunbelt metros, like San Antonio, Phoenix and Dallas. Furthermore, huge outflows of people are moving from “superstar cities” due to a lack of affordable housing, a trend we can expect to grow as Millennials start families. So yes, the next generation of buyers will be leaving the city, but they also have no intention of migrating to their parents’ suburbia, either. In this fascinating Game Changer session, journalist and futurist Greg Lindsay will cut through the confusion and stereotypes surrounding Millennial housing preferences and outline a new suburban formula that will entice this generation. A NewCities senior fellow and frequently cited expert on urbanism and innovation by The New York Times, The Washington Post, The Wall Street Journal, CNN and others, Greg is a leading voice on Millennial migration and how we can anticipate and build for their changing lifestyle.
What You'll Learn:
Understand how new forces are transforming the expectations and lifestyle choices of the Millennial generation.
Explore why urban Millennials are opting for smaller metros or suburban/exurban fringes of large metros and taking their lifestyle preferences with them.
Identify the community features and urban amenities Millennials desire such as walkable neighborhoods, co-working spaces, transportation alternatives and other hallmarks of their youth.
Recognize the opportunities these new forces and trends will enable, including new neighborhoods, new uses, and new products and services, recombining once-tired formulations of live, work, and play.
How to Attend:
These twice daily keynotes feature thought leaders who are transforming their companies and the way we think about and address issues critical to the housing industry. Full registration or 1-day education registration for the day of the session is required.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)