International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Keep It Local: Hyper-Local Blogging

Tuesday, February 19 | 10:30 - 11:00 AM

Location: LVCC - Tech Bytes - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: NoviceMore Info

Who Should Attend: Multifamily Builders and Developers, Single Family - All, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

Buyers look for homes in specific areas, not an entire metro region. Hear and see how a Central Florida builder keeps it local by writing hyper-local blogs about the 16 communities they are in, providing shoppers with an easy way to find their homes no matter what city they are in or near. You'll also learn how a Colorado custom builder shares content about the design build process to attract, educate and work with clients in the local Fort Collins area. The quality content produced by these builders not only brings buyers and search engines to the builder’s website, but is also used as the foundation for their social media.

Office Hours: Stick around after this session to speak one-on-one with Courtney and Heather. They'll address blog topics, SEO or whatever burning questions you have.

What You'll Learn:

  • Gain the knowledge of how to create hyper-local blogs that attract buyers.
  • Learn how to create a content plan focused on your target buyers.
  • Gain insight on how to use content for a successful SEO and social media program.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s)

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  • 1201 15th St NW
    Washington, DC 20005

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