Masonite

Elizabeth Taylor's tenure in the realm of marketing is characterized by her ability to blend strategic vision with a deep-seated curiosity about consumer behavior and market trends. Her foresight in recognizing the potential of emerging markets and technologies paved the way for the pioneering initiatives she led. Elizabeth was known for her resilience and perseverance, particularly in the face of market volatility and competitive pressures, which she navigated with a composed and informed approach. At Masonite as the Director of Product Marketing, Beth leads a seasoned team in developing strategic marketing plans that significantly enhance the company's product portfolio. This role involved the successful product commercialization of key programs including M-Pwr Smart Doors, MPDS, and M-Protect, a redesign of Masonite.com, and the recognition of Retail Partner of the Year by industry leaders. She has developed award-winning campaigns to increase brand awareness but also streamlined cross-functional strategies, improving the company’s storytelling and content quality. Beth has forged substantial alliances, notably the transformative Amazon In-Garage Delivery Partnership, playing a critical role in the rollout of innovative product and service offerings. Her adeptness in market innovation and collaborative marketing has been a cornerstone of her career. She persistently steers strategic direction and leadership in crafting exceptional content and adeptly positioning products in the marketplace, establishing a gold standard in the realm of product marketing.