GE Appliances Louisville, Kentucky

For over two decades, Rachael Schwartz has been leading strategy, innovation, and product management in consumer products and electronics with a focus on driving personalization and intuitiveness of physical products through digital technology, voice, and AI. Rachael currently leads digital strategy across all of cooking at GE Appliances and is the Executive Director, Product for Built-in Cooking. She is responsible for the end-to-end revenue and profitability for the built-in cooking category and for envisioning and driving digital technology across Cooking. Under Rachael’s direction, GE Appliances has launched a “better with time” strategy in which the company is selling ovens and ranges with the promise of new capabilities over time through over-the-air updates. New capabilities to existing units already in homes have included a launch of Airfry, screen upgrades including adding dynamic wallpaper content that reflects the seasons or holidays, weather widgets, and fun facts, a 1-step Turkey Mode for Thanksgiving, a Steakhouse mode, and a Bacon mode. GE Appliances is also expanding its App functionality to making cooking easier and more convenient including remote control capabilities (preheat oven from app), remote monitoring (view in-oven camera from app), and AI features like a recipe generator and a chatbot that answers owner’s appliance questions. Prior to GE Appliances, Rachael led strategy for Bose's consumer electronics division. Before Bose, Rachael was GM of Keurig Connect, Keurig's IoT platform, and VP Product Management, at Keurig. Rachael’s early career including working in strategy consulting for 12 years. She holds an MBA from Wharton and a BA from the University of Pennsylvania.