Terra Alma Atlanta, Georgia

Edie Weintraub is a recovering real estate broker/place strategist who helps communities design with heart and scale with soul. As the founder of terra alma, Edie partners with developers, Downtown Development Authorities, and Main Street organizations to transform underutilized streets into vibrant, walkable destinations where local businesses thrive. Her specialty? Curating the ground-floor experiences. Edie advises on how to strategically layer in the coffee shops, wine bars, boutiques, fitness studios, and gathering spaces that turn a development into a true neighborhood—and keep people coming back. With 20+ years of experience and research across 29 countries, Edie brings global perspective and local passion to every block she touches. Whether she’s guiding a historic downtown or a brand-new master-planned community, she helps stakeholders deliver the kind of place where people say, “I could see myself here.” When she’s not curating communities or sourcing neighborhood gems, you’ll find Edie speaking at conferences, fostering women in restaurants and retail, or helping her 12-year-old son grow his baking brand, Nibble & Nosh Kitchen.