International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021
ORLANDO
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Laura Eddy

Zillow Group
Seattle, Washington

Laura is an Insights leader, passionate about helping businesses better understand their consumers and customers through synthesis of qualitative and quantitative learnings. A biotechnology research scientist by training, Laura has taken her love of turning research findings into real world speak that guides strategic decision-making and action with the consumer at its heart to a wide range of industries including CPG (General Mills, Land O’Lakes), retail (Walmart) and technology (Amazon, Zillow Group). She currently leads the Consumer and Customer Insights Team at Zillow Group, a company building the largest, most trusted and vibrant home-related marketplace in the world, growing the team from 4 researchers to 16 in a year. This team oversaw the insights development that led Zillow Group into the home buying business and the mortgage business, among other initiatives, by blending traditional research methodologies from the CPG and retail world with new methodologies that have been developed in the technology space.

Sessions where you can hear Laura Eddy during IBS:

Legal Disclaimer: Presenters providing educational programs for the NAHB international Builders’ Show® (“IBS”) submit their own biographical information and any accompanying handouts for use by the National Association of Home Builders (“NAHB”). NAHB provides these materials for general information purposes only and does not guarantee the content or accuracy of any information provided by Presenters that may be used during the IBS, printed in IBS publications, or posted on this web site.
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