Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Teaching Sells: How Builders Can Turn Education into Their #1 Sales and Loyalty Tool

Tuesday, February 17 | 9:30 - 10:00 AM
OCCC - West 309B - NAHB Building Systems Councils Lounge

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    What It's About

    Most builders are sitting on the most powerful sales engine they already own: their knowledge. Today's buyers want to be educated, not sold. In this fast-paced session, builders, especially systems builders, will learn how to transform educational content into a powerful sales and loyalty tool that fosters trust, generates leads and cultivates lifelong customers. We’ll cover real-world strategies to launch education-based marketing, improve onboarding and grow brand authority without overwhelming your teams. Attendees will leave with an actionable framework and starter guide to immediately apply education marketing in their businesses.

    How to Participate

    Open to all IBS registrants.

    Speakers

    Presenters
    Picture of Kimberly Mackey
    New Home Solutions & Sabine Steinbrecher, Hiveologie.com

    Details

    Registration Type
    All IBS attendee registration types
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