What It's About:
Start measuring what matters! This fast-paced talk will walk you through key topics—like the “what”, “how” and “why” of Return on Ad Spend, Cost Per Click, Source Attribution—and better understanding the buyer journey using actual buyer data. Gauge your website’s performance with traffic-to-lead conversions and what that data tells you to do. Using actual examples, we’ll show you how to track and measure your marketing so you can put these strategies right into action.