International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

The Evolution of a Custom Home: Value-Added HP Options & Upgrades

Thursday, February 21 | 1:00 - 1:30 PM

Event Type: Presentation

Location: LVCC - High Performance Building Zone - N135, N145



Jason Pecoy

What It's About:

A demo at the 2017 HPBZ

When your buyer begins the home building process, there is often information overload when it comes to options and choices. And once the contract is signed, it doesn’t mean the design and path forward is finalized. That’s why it's critical to educate your buyers throughout the evolution of their home. If you can provide information and communicate additional value-add options as the job moves forward, they are more likely to choose items that will benefit their home’s performance and value. Jason will show you which options you should be sure to discuss and the best way to present them in a way the buyer understands.

What You’ll See and Learn:

Attendees examine the frame built at the 2017 HPBZ

  • How to create a hierarchy of important add-ons
  • Examples of high performance add-ons and options and expected profits from each
  • The appropriate time to discuss different add-ons and options
  • How to determine and explain the additional value of various high performance options

Learn more about the HPBZ Demo Stage & Building Performance Lab.

How to Participate:

Attendees watch a demo at the 2017 HPBZDemos and activities in the High Performance Building Zone are free to attend and no pre-registration is required. To participate, please visit the HPBZ at the date, time and location indicated above. Seating will be available.

Continuing Education:

NAHB - 0.5 CE hour(s)

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language