International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Busting 55+ Selling Myths: Proven Strategies for Closing More Sales

Tuesday, January 21 | 12:15 - 12:45 PM

Event Type: Centrals Education

Location: LVCC - 55+ Housing Central - North 261


What It's About:

Join one of the industry's top new home sales trainers who will share a decade's worth of insights and experiences in selling to 55+ buyers and managing sales programs targeted to this growing market—efforts that resulted in over 2,200 homes being built in one South Florida community alone. Explore 55+ buyer myths and how to bust those stereotypes when selling and closing new homes. Learn about the 55+ essential sales path and how to communicate and connect using 55+ selling words, adaptable voice and body language. And discover how to ask the right deep discovery questions and prove that you are listening. Most importantly, you'll walk away with three "closes" that work and create urgency with 55+ plus buyers.

Related Events:

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language