International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021
ORLANDO
REGISTER EXHIBIT

Gen Z: End of the Alphabet & Beginning of a New Era

Wednesday, January 22 | 8:00 - 8:30 AM

Event Type: Centrals Education

Location: LVCC - Multifamily Central - North 255

Registration Type: All IBS registration types

Presenter(s): Kate Good, Hunington

What It's About:

During the next decade, Gen Z will grow from 8 million to over 55 million in the workplace, apartments and homes! This represents a huge opportunity and a challenge. From ad blocking to social media, this generation has experienced the internet since they were in diapers. Trust, equality and their own unique language make communication and proper messaging essential to any leasing, sales and marketing plan. In this presentation, you will become inspired and ready to welcome Gen Z to their apartment communities. Learn how to successfully navigate sales and marketing for this generation and discover what Gen Z wants in their home, what they are willing to pay for and their approach to money and spending.

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