Master sessions are in-depth, 3-hour intensive programs that dig deep into specific industry topics. They are open to all attendees with a Full Registration or 1-Day Education valid for the day of the session.
Seating is available on a first come first served basis; however, pre-registration is offered. Only 160 seats are available –don’t take the chance on the room filing before you arrive. Reserve your seat now and guarantee your spot for $25 per session. Reserved seating can only be purchased online during IBS advance registration. Fees for Master sessions are not refundable.
2019 Master Sessions:
Tuesday, February 19, 2019 | 8:30 – 11:30 am
The Customer Experience Funnel: Best Practices for Profitability
All major aspects of the sales and building process are affected by the customer experience, making it one of the most critical elements for the success of your company. In this Master session, an expert panel will show you best practices to implement throughout the customer experience funnel—from first impression through completion of the home—and create healthier relationship that equate to larger profits.
Tuesday, February 19, 2019 | 1:30 – 4:30 pm
Avoiding Poor Performing Homes & Profit-Killing Call-Backs
The secret to maximizing your bottom line depends on how well you control your call-back costs. This Master session will explore the biggest mistakes that designers, builders and the trades make that lead to expensive call-backs and poor performing homes—and how to overcome them. You’ll gain better insight on building enclosures, water and moisture issues, and identify mistakes that lead to poor energy performance, comfort and IAQ issues so you can proactively avoid them.
Wednesday, February 20, 2019 | 8:00 – 11:00 am
From A (Accounting) to W (Warranty): Mastering the 15 Critical Functions of Home Building
Home building is a multi-discipline business that requires expertise in diverse areas, and an understanding and mastering each of the 15 Critical Functions of Home Building is crucial for success. This Master session will address the role, details and interactions of critical business functions, including: vision; leadership and strategic planning; building lot acquisition and development; product development; estimating; purchasing; pricing; finance; accounting; marketing; sales; administration and customer selections; human resources; construction management; and warranty.
Wednesday, February 20, 2019 | 1:00 – 4:00 pm
Solving the Builders Matrix: A Simplified Financial Strategy to Gain Competitive Advantage & Drive Profit
Success in the construction industry is not random.. During this Master session, you will learn about the Builders Matrix, a set of three financial principles that when understood and connected will allow you to better quantify and leverage your finite resources, increase efficiency and preempt limiting factors. When solved, this blueprint for control and confidence will change how you do business and provide a clear road map to superlative results.
Thursday, February 21, 2019 | 8:00 – 11:00 pm
2019 Design Playbook: The Styles, Trends, Colors & Finishes You Need to Know
We’ve gathered elite architects, designers and color strategists into one must-attend Master. They’ll cover what you need to know to excite buyers, beginning with a snapshot of trends and an overview of what to expect from design in 2019. Two architects will key in on the latest in architectural styles, from budget-friendly to luxury living. A color strategist will teach you how to gain the advantage in exterior color and styling trends. Whether you’re a builder or designer, come away ready to gain every design advantage in 2019 and beyond.