International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Master Workshops

New for IBS 2020: Master Workshops are changing!

Previously known as Master Sessions, these advanced, 3-hour workshops dig deep into specific industry topics.

This year they will be held on Monday, January 20, the day before the show officially kicks off as part of pre-show education and will be open to all registered show attendees for an additional fee.

Onsite Registration

If you are not yet registered for the show, please register online and add a Master Workshop ticket to your registration. You can pick up your badge and ticket in the registration tent in the Silver Lot at the LVCC. If you are already registered for IBS, you can head to the room of the workshop you with to attend on Monday, January 20 and staff onsite will process your purchase. 


Some of the industry’s most well-known and respected experts will lead this year’s Master Workshops:

10 Ways to Shorten the Buying Cycle

January 20 | 9:00 am – 12:00 pm
Walk away with a fresh approach to your sales strategy and detailed instructions for shorting your cycle. Explore new tactics, such as interactive floor plans and creative video techniques, that help shorten the cycle and increase your sales.

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Reimagining Tomorrow’s Homes & Neighborhoods: Attainability, Amenities & Great Design

January 20 | 9:00 am – 12:00 pm
Four members of the Rancho Mission Viejo team will share the compelling story of the reimagining of PA3, including lessons learned in community design and development, how you can reinvent product and what they’ve discovered the next buyers want and need from their next big purchase.

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The Digital Transformation of a Home Builder

January 20 | 9:00 am – 12:00 pm
This workshop will focus on important changes in technology, software and data that you should embrace if you want to increase profits and stay ahead of your competition. 

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Builder Branding: A 10-Step Process to Gain Competitive Advantage & Create Employee Loyalty

January 20 | 1:00 – 4:00 pm
You will how to apply a 10-step branding process to identify your company's DNA the defining element that sets your company apart.

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New Rules for Creating an Exceptional Customer Experience

January 20 | 1:00 – 4:00 pm
Explore and address the biggest customer pain points of the build process plus share strategies other builders use to create the “wow” moments and end-to-end experience buyers want. You will walk away knowing how to change the way you do business to offer a truly exceptional customer experience.

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Reducing Cost + Improving Construction Quality: Can You Have It Both Ways?

January 20 | 1:00 – 4:00 pm
Best suited for those who have a solid introductory knowledge of building science, design and construction practices and will set you on the path of continuous improvement.

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What have past attendees said about their experiences in Master sessions?

Wow! Awesome presentations – really covered the topic from multiple perspectives – truly the dream team of applied building science. Glad I had a ticket.

Best I have experienced at IBS. I have been coming for over 25 years.

Great content – great presenters – worth our time. Valuable.

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