IBS for Sales & Marketing Professionals
Networking, New Products, Education & Demos
The NAHB International Builders' Show® (IBS) connects, educates and improves the residential construction industry.
IBS is your opportunity to experience networking, new products, education and demos related to every step of the sales and marketing process from gaining more leads, higher sales and better customer experiences to best practices for the use of technology, AI and social media.
Top 5 Reasons Sales & Marketing Professionals Say They Attend IBS
Learn from experts and fellow sales and marketing professionals on how to increase sales, strengthen customer relationships and boost your business in IBS Education sessions
Increase your skill sets, earn NAHB CEUs and delve deep into sales and marketing topics by arriving early and taking Pre-show courses.
Polish your skills, expand your network, learn new tricks from industry experts and develop new sales and marketing strategies in Sales Central.
Find new products, brands and companies on the show floor and meet manufacturers/suppliers to get answers to your burning questions.
Be the first to see the hottest new products to hit the industry in the New Product Zone.
Learn from experts and fellow sales and marketing professionals on how to increase sales, strengthen customer relationships and boost your business in IBS Education sessions
Increase your skill sets, earn NAHB CEUs and delve deep into sales and marketing topics by arriving early and taking Pre-show courses.
Polish your skills, expand your network, learn new tricks from industry experts and develop new sales and marketing strategies in Sales Central.
Find new products, brands and companies on the show floor and meet manufacturers/suppliers to get answers to your burning questions.
Be the first to see the hottest new products to hit the industry in the New Product Zone.
Education
New Trends & Strategies
Attend sessions specifically for sales and marketing professionals. Learn from top speakers and industry experts. Discover innovative and proven strategies and techniques to transform and strengthen your business.
Exhibits
HOT New Products
100s of hot new products make their debut at the show each year. Hit the show floor to see these products in action, to speak to the manufacturers/suppliers and get answers to your burning questions.
The New American Home
New Product Zone
Join the buzz of activity with the spotlight on the hottest new products to hit the industry. Discover products your customers don’t even know they want yet. Be the first to see these innovative products in the New Product Zone only at the Builders’ Show.
Sales Central
Solutions for Sales & Marketing Professionals
Sales Central is the place to polish your skills, expand your network, learn new tricks from industry experts and develop new sales and marketing strategies.
Pre-Show education
Pre-Show Sales & Marketing Courses
Increase your skill sets, earn NAHB CEUs and delve deep at these one-day Pre-Show Courses designed to focus on specific sales and marketing topics.
TNAH
The New American Home® 2026, produced in collaboration with the NAHB Leading Suppliers Council and Professional Builder magazine, will not only serve as a cutting-edge exhibition of the industry’s latest innovations, but will also have a special tie to local community services. The 2026 edition, located in Winter Park, FL, will be the 43rd home in the program’s history, and will be built by Alair Homes.
Enjoy Both Shows
Design & Construction Week® Access
Two show floors for the price of one! As part of Design & Construction Week, (DCW) your IBS registration includes access to both the IBS and the Kitchen & Bath Industry Show® exhibit floors.
Special Rates
First-Time Attendee Deal
If you’re attending the Builders’ Show for the first time as an NAHB Member, put your NAHB membership to work for you. Start enjoying NAHB Member benefits like joining us at IBS and for full access to all the amazing IBS Education sessions for only $195*!
"Think about what you struggled with in the past year or two in your business or in your job, and there’s somebody or something at the Builders’ Show that can help you with that. There’s nothing that you run into at any point in your business that you can’t find an answer to there. That’s what keeps me going back every year."
Lou Salge, Four Seasons Design & Remodeling
"At the show it was interesting to see the new trends that are up and coming in the market, and what’s being done in different parts of the country. As soon as we got back, we started going through things that we could start rolling out — and they were all ideas we got from the show."
Cameron Medlin, Garman Homes, LLC
"I got a lot more out of the classes than I anticipated. For instance, I took a session on time management and the presenter showed us a practical example. It made it seem really easy and allowed me to visualize how to plan better in my professional and personal life."
Kevin Lovoy, ELM Consulting, LLC