Digital Chemistry: How Storytelling + Tech Can Win Buyers’ Hearts (& Sales)

What It's About

Home shopping can feel cold when tech takes over, but it doesn’t have to. See how one builder and their creative partners use emotionally charged storytelling and cutting-edge interactive visualization to create deep buyer connections – no model homes needed! From the builder’s vision to the tech that powered it and the creative content that brought it all to life — we’ll show you how to blend buyer personas, brand nuance and digital tools into a journey that sparks connection, drives conversions and builds brand loyalty.

How to Attend

Open to all IBS registrants.

Speakers

Anya Chrisanthon

Anewgo

Chad Davies

Davies Imaging Group

Alaina Money-Garman

Garman Homes