Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Nail Your Niche: How to Stand Out, Scale Up & Sell More

Wednesday, February 18 | 9:30 - 10:00 AM

  • What It's About
  • How to Attend
  • Speakers
  • Details
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    What It's About

    Most home builders and remodelers strive to build a great product and provide quality service, but so do all your competitors. How do you stand out and set yourself apart? The answer: Define and dominate your niche. In this program, you’ll hear how one builder went from real estate broker to one of the largest custom home builders in their state by identifying an unmet need — custom, affordable homes built on the customer’s land — and developing scalable systems to deliver consistent results.Through this example and others, learn how to position yourself as the go-to expert in a specific market to increase profitability, boost your reputation and grow your business. Whether you're just starting or ready to grow, gain actionable strategies to carve out your niche and build a business that truly stands apart.

    How to Attend

    Open to all IBS registrants.

    Speakers

    Picture of Paul Schwinghammer
    Hallmark Homes, Inc

    Details

    Registration Type
    Any IBS Registration
    Central/Zone
    Custom Building Central
    Level of Content
    Intermediate
    Who Should Attend
    Remodelers, Single Family Builders - Custom
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