Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

The Future of Homebuying: AI, SEO & The Shift to a Digital Buying Experience

Wednesday, February 18 | 9:30 - 10:00 AM
OCCC - West 312A - Sales Central

  • What It's About
  • How to Attend
  • Speakers
  • Details
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    What It's About

    AI and SEO are transforming how buyers discover and purchase homes. This program, presented and sponsored by NewHomeSource Powered by Zonda, examines the shift to a digital buying experience and what builders need to know to stay competitive, from search visibility and AI-driven discovery to aligning marketing and sales for today’s modern buyer.

    How to Attend

    Open to all IBS registrants.

    Speakers

    Picture of Tom LeBaron
    Zonda & NewHomeSource

    Details

    Registration Type
    Any IBS Registration
    Central/Zone
    Sales Central
    Format
    Multi-Speaker
    Level of Content
    Intermediate
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - All Types
    © 2026 National Association of Home Builders of the United States. All rights reserved.
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