Laura Hanson

Laura Hanson is a marketing and strategy leader in the homebuilding industry, currently serving as Director of Strategy at Builder Designs. With two decades of experience, she brings a unique blend of marketing expertise, design insight, and operational knowledge to help builders strengthen their brands, drive qualified traffic, and elevate digital and sales experiences. Previously, Laura spent 19 years as Marketing Director at New Tradition Homes, one of the Pacific Northwest’s largest private homebuilders. She led the launch of a highly successful online sales program and CRM system, modernized digital marketing strategies, and improved buyer communication, lead management, and conversion performance. She partnered closely with the in-house design team, contributing to model home design and merchandising that aligned brand vision with buyer expectations. Laura serves on the Board of Trustees for the National Association of Home Builders National Sales and Marketing Council, where she contributes to advancing best practices across the industry. She has been recognized as a Pro Builder “40 Under 40” honoree and a PWB Pink Hard Hat Award recipient. Raised as the daughter of a builder, Laura brings a lifelong passion for homebuilding and a deep understanding of craftsmanship, design, and delivering exceptional customer experiences.