Brooke Carroll
CSP, SRES, BIC
Brooke Carroll
CSP, SRES, BIC
Homes By Dickerson Raleigh, North Carolina
Brooke Carroll is the Chief Marketing Officer at Homes By Dickerson, where she leads enterprise marketing, business strategy, and market intelligence. Since entering the housing industry in 2007, she has built a career at the intersection of brand growth, customer experience, and performance-driven execution. Brooke began her professional journey in healthcare, earning a Bachelor of Science in Nursing from The University of North Carolina at Greensboro. That early foundation in service, communication, and high-stakes decision-making continues to inform her people-first, customer-centered leadership style. Over nearly two decades in residential real estate, Brooke has served in a broad range of roles spanning brokerage, sales leadership, and operational management—including broker-in-charge, on-site sales agent, manager, and director. In her current executive role, she translates market insights into company-wide strategy, aligns sales and marketing around shared priorities, and advances brand positioning to maximize results across channels and communities. Under Brooke’s leadership, Homes By Dickerson’s marketing team has earned national recognition, including multiple awards at the NAHB Nationals. She is also a sought-after speaker at premier industry events, including the International Builders’ Show, where she shares expertise on market trends, strategic marketing, and growth strategy.
Where you can find Brooke Carroll during IBS:
Stop the Scroll: Brand Storytelling That Grabs Attention, Inspires Trust & Makes the Sale