Milesbrand Denver, Colorado

Genevieve Benson has always been obsessed with improving the places that we live, work and play in through creativity and placemaking. With over a decade of sales and marketing experience, Genevieve is currently the Director of New Business for the industry’s most awarded branding and marketing agency, Milesbrand. She is always looking for new ways to leverage technology in her sales and marketing efforts without losing the value of authentic connection. Genevieve consistently uncovers long-term strategic partnerships with leading US home builders and developers to help them with tailored marketing solutions that boost brand recognition and revenue for the top residential communities and corporate brands in the real estate vertical. Previously, she was head of Business Development for the Construction division at the largest privately-owned landscape company in Colorado, Metco Landscape. She managed a portfolio exceeding $30M in sales annually and built lasting relationships in the homebuilding and development community. Genevieve champions the fusion of sales, marketing, and technology to uncover new opportunities and to provide best practices to her over 4,000 LinkedIn followers. She has held various board and committee positions on the Professional Women in Building Council and serves as a Board Member for Inner City School. Drawing from her extensive knowledge of the homebuilding sector, expertise in consumer sales and marketing, and genuine passion for placemaking, combine to give her a strategic perspective.