Karla Tuten

Karla Tuten is Head of Creative at Do You Convert. With 14+ years in graphic design, the past decade focused on real estate and homebuilder marketing, she brings a rare blend of creative instinct and industry-specific strategy to every project. She has partnered with more than 80 builders to refine their brands, visual identities, and marketing materials, helping them tell their stories with clarity and purpose. Karla is also the creator of the Brand Consistency Index Score for Home Builders, the first independent research initiative measuring brand consistency in the home building industry. She has presented at the International Builders' Show and the Online Sales & Marketing Summit on brand strategy and marketing for home builders, and serves as a regular judge for the MAME Awards, helping recognize excellence in home building and marketing. She was named to ProBuilder's 40 Under 40 in 2021, earned a Brand Management certificate from Cornell University in 2023, serves as an AIGA Mentor guiding the next generation of designers and creative professionals, and is the founder and host of a builder-centric creative strategy retreat built around elevating the role of creativity in homebuilding marketing.