Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Bobby Whitten

n/a

Picture of Bobby Whitten

Bobby Whitten

n/a

SMA Operations Management, LLC Anderson, South Carolina

Bob is one of the homebuilding industry’s most respected financial & business management consultants. His firm, SMA Consulting, is one of the nation’s oldest and largest management consulting companies exclusively serving the homebuilding industry. From their corporate offices in Anderson, SC & Orlando, FL, SMA serves the homebuilding industry nationwide. Prior to Bob’s full-time move into consulting, he served as a partner and Chief Operations & Financial Officer of Wayne Homes of Ohio prior to their sale to Centex. While at Wayne Homes, Bob helped triple Wayne’s annual volume to 650+ homes per year while helping raise profit levels to 35% gross and near 20% net. Building on scattered sites and on the land of their customers exclusively, Wayne was the first non-land holding builder to be acquired by a public home building company. He is also a frequent speaker to industry groups having conducted over 750 workshops and seminars over the years. He has presented regularly on business management for homebuilders at the NAHB International Builder’s Show (IBS) since 1989. He has university degrees in Accounting & Business Management and 45+ years of home builder/developer management experience.

Where you can find Bobby Whitten during IBS:
10 Secrets for Driving More Margin at Each Phase of the Build

© 2025 National Association of Home Builders of the United States. All rights reserved.
NAHB logo

IBS logo

Select Your Language

Chat Support ×
Hi there! How can I help you today?