Marc Friedman

Marc Friedman is Senior Vice President of Sales at Kolter Homes, a nationally recognized developer of active adult and lifestyle communities. With over 20 years of experience in new home sales leadership, Marc has led high-performing teams across multiple markets, guiding community launches, navigating shifting market conditions and improving sales performance through structured processes and accountability. He specializes in sales strategy, performance measurement and coaching, with a focus on identifying the key behaviors and metrics that drive conversion. Marc has worked closely with sales teams and leadership to implement practical frameworks that improve follow-up, increase conversion rates and create more consistent results. Known for his direct, real-world approach, Marc focuses on simplifying complex sales challenges into actionable systems that teams can immediately apply. His sessions emphasize measurable outcomes, stronger customer engagement and more effective coaching at both the salesperson and manager level.