Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

New Product Zone (NPZ)


Become part of the most sought-after location on the IBS exhibit floor...located at the very front of the Central Exhibit Hall, to be exact! The New Product Zone (NPZ) features nothing but the latest new products that every attendee comes to IBS to discover. Last year, over 5,000 attendees visited the NPZ.

As the New Product Zone (NPZ) sponsor, you get maximum exposure at one of the busiest IBS exhibits.

Sponsorship Benefits:

  • Company name and logo on Zone booth signage
  • Premium space at the front of the Zone to showcase a new product
  • Promotion of the Zone in the Official IBS Show Guide
  • Online promotion of your participation to hundreds of media outlets throughout the world

Sponsorship Options:

New Product Zone Sponsorship


New Product Zone Co-Sponsorship


  • Featured listing in the New Products section in the IBS online exhibitor directory
  • Promotion of the Zone in the Official IBS Show Guide
  • Online promotion of your participation to hundreds of media outlets throughout the world

Definition of a New Product:

For the purposes of this program, a New Product is defined as one that:

...is manufactured or exclusively distributed by a company exhibiting at this year’s IBS


...was introduced to the marketplace and is commercially available between March 1, 2022 and January 31, 2023.

*Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.*

Space Options:

Floor: 5' x 5' space.

$850 *Sold Out*

Tabletop: Product must fit securely on a 24" x 36" table.


Cabinet: This is an enclosed display cabinet meant for smaller items no larger than 19.25” x 11".


Interested In A Sponsorship Opportunity? Contact Us!

Lynn Margiotta
VP, Sponsorship & Advertising Sales
Custom Packages for IBS and Production Builders Executive Club
Exhibiting Companies: #, A-F, and Key Accounts
P: (202) 266-8685
M: (202) 253-7143
[email protected]

Don Berey 
Senior Manager, Sponsorship Sales
Young Pro Party, The Building Zone, Remodeling Central, 55+ Central, Design Central
Exhibiting Companies:  G-O
P: (202) 266-8208
M: (617) 780-5730
[email protected]

Michael Sutton 
Manager, Business Development
Video Production Needs, Custom Building Central
Exhibiting Companies: P-Z
P: (202) 266-8690
M: (240) 426-3994
[email protected]

Robin Habberley
Director, Business Development
Sales Central, Multifamily Central, The Nationals Awards, Craft Building Zone
P: (202) 266-8051
M: (202) 615-3909
[email protected]

Brian Rosenthal
Manager, Marketing Operations
New Product Zone and Sponsorship Operations
P: (202) 266-8188
[email protected]
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