New Product Zone (NPZ)

SPONSOR THE NEW PRODUCT ZONE!

Become part of the most sought-after location on the IBS exhibit floor...located at the very front of the Central Exhibit Hall, to be exact! The New Product Zone (NPZ) features nothing but the latest new products that every attendee comes to IBS to discover. Last year, over 5,000 attendees visited the NPZ.

As the New Product Zone (NPZ) sponsor, you get maximum exposure at one of the busiest IBS exhibits.

Sponsorship Benefits:

• Company name and logo on Zone booth signage
• Premium space at the front of the Zone to showcase a new product
• Promotion of the Zone in the Official IBS Show Guide
• Online promotion of your participation to hundreds of media outlets throughout the world

DISPLAY YOUR NEW PRODUCT!

• Featured listing in the New Products section in the IBS online exhibitor directory
• Promotion of the Zone in the Official IBS Show Guide
• Online promotion of your participation to hundreds of media outlets throughout the world
  

Definition of a New Product:

For the purposes of this program, a New Product is defined as one that:

...is manufactured or exclusively distributed by a company exhibiting at this year’s IBS

and

...was introduced to the marketplace and is commercially available between March 1, 2022 and January 31, 2023.

*Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.*