From cutting-edge apps and smart home tech to breakthrough materials, tools and kitchen and bath innovations, the Start-Up Zone is where the future takes shape.
Located right on the exhibit floor, this zone features the boldest new companies shaking up the industry. Every start-up here is less than 3 years old, handpicked for their game-changing ideas and ready to show you how they’re redefining the way we build, design and live.
Step inside and see tomorrow’s solutions today.