New Product Zone (NPZ)

SPONSOR AND FEATURE A PRODUCT AT THE NEW PRODUCT ZONE!

For a consecutive year, The New Product Zone (NPZ) was rated the most valuable area by attendees in the post-IBS survey. It was also the most visited zone, seeing tens of thousands of people walk through. To get huge exposure, your company can sponsor this 'must-see' part of the IBS Show floor.

As the New Product Zone (NPZ) sponsor, you get maximum exposure at one of the busiest IBS exhibits.

Sponsorship Benefits:

Company name and logo on Zone booth signage
Premium floor or table space at the front of the Zone to showcase a new product
Floor graphic placed in prime location at the front of the Zone
Promotion of the Zone in IBS related outlets: Official Show Guide, BuildersShow.com, IBS Mobile App, etc.
* IBStv product spotlight, which is broadcast at the convention center and online after the Show. Here's an example!
* Post-show email for exclusive sponsorship only
* Scanned lead data for exclusive sponsorship only (name, company name, city, state, zip)

* Exclusive sponsorship only

Sponsorship Options
New Product Zone Sponsorship	$26,000
New Product Zone Co-Sponsorship	$17,500

DISPLAY YOUR NEW PRODUCT!

If you're a current IBS exhibitor with a new product, learn more and apply for a space at the NPZ!

Exhibitor Benefits:

- Thousands of attendees discover your product at the NPZ which drives traffic to your booth on the show floor.
- Featured listing in the New Product Zone section of the IBS online exhibitor directory and IBS mobile app.
- Promotion of the Zone in the Official IBS Show Guide, buildersshow.com, social media, and more!

Definition of a New Product:

For the purposes of this program, a New Product is defined as one that:

...is manufactured or exclusively distributed by a company exhibiting at this year’s IBS

and

...was introduced to the marketplace and is commercially available between February 28, 2025 and February 19, 2026.

*Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.*

Space Options
Floor (5' x 5' open space meant for larger products)	$1,300
Table (24" x 36" open space meant for medium size products)	$950
Cabinet (18"W x 18"D x 9"H enclosed space meant for smaller products)	$950
Space options are subject to availability.	One (1) space is included in a Sponsorship or Co-Sponsorship package. Pricing applies to non-sponsoring participants.

Interested In A Sponsorship Opportunity? Contact Us!
Lynn Margiotta VP, Business Development Custom Packages for IBS and Production Builders Executive Club Exhibiting Companies: Key Accounts P: (202) 266-8685 M: (202) 253-7143 [email protected]	Robin Habberley Director, Business Development Design Central, Sales Central, Multifamily Central, The Nationals Awards, and Best in American Living Awards P: (202) 266-8051 M: (202) 615-3909 [email protected]	Cheryl Lewis Manager, Business Development Craft Techniques Zone, Construction Performance Zone, Building Science Symposium (Pre-Show), Remodeling Central, and Building Systems Council Lounge Exhibiting Companies: #, A-F P: (202) 266-8208 [email protected]
Kim Friedman Manager, Business Development Professional Women in Building, ProConnect, and Pre-Show Planner Exhibiting Companies: G-O P: (202) 266-8059 M: (317) 340-4702 [email protected]	Michael Sutton Senior Manager, Business Development Video Production Needs, Custom Building Central, 55+ Central, Student Chapters/Workforce Exhibiting Companies: P-Z P: (202) 266-8690 M: (240) 426-3994 [email protected]	Brian Rosenthal Senior Manager, Sponsorship Operations New Product Zone and Sponsorship Operations P: (202) 266-8188 [email protected]

New Product Zone (NPZ)

SPONSOR AND FEATURE A PRODUCT AT THE NEW PRODUCT ZONE!

DISPLAY YOUR NEW PRODUCT!

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