Pre/Post Show Direct Attendee Marketing

You can get your company’s message in front of pre-registered IBS attendees before they arrive at the show by using a pre-show direct mail or email. Or you can follow up with attendees after IBS using a Post-Show direct mail or email. Data can be sorted for a more targeted audience.

Due to extensive attendee feedback, a limited number of IBS pre-show emails are available, please schedule yours in advance. Minimum purchase requirements apply.

Available Lists: 2026 IBS Post-Show Attendees, 2027 IBS Pre-Show Attendees, and 2027 Post-Show Attendees

IBS Attendee Email Averages

Over the past two IBS shows

Open Rate: 37.33%

Total Click Rate: 9.27%

Promotional Investment for Pre-Show & Post-Show Attendee Marketing:
Direct Mail - Occupation Codes	$300 per 1,000 names ($1,000 min.)
Email Lists - Occupation Codes	$550 per 1,000 names ($3,000 min.)

IBS Attendee emails are sent by NAHB’s authorized third-party deployment vendor (The Information Refinery) and are subject to a limited number of sends per day.

Pre-show Premium Dates for IBS Attendee Email Marketing:

Minimum IBS attendee email marketing orders will be $4,000/deployment from January 23 - February 4, 2027.
No discounts on multi-use for deployments scheduled during this timeframe.

Interested In A Sponsorship Opportunity? Contact Us!
Lynn Margiotta VP, Business Development Custom Packages for IBS and Production Builders Executive Club Exhibiting Companies: Key Accounts P: (202) 266-8685 M: (202) 253-7143 [email protected]	Robin Habberley Director, Business Development Design Central, Sales Central, Multifamily Central, The Nationals Awards, and Best in American Living Awards P: (202) 266-8051 M: (202) 615-3909 [email protected]	Cheryl Lewis Manager, Business Development Craft Techniques Zone, Construction Performance Zone, Building Science Symposium (Pre-Show), Remodeling Central, and Building Systems Council Lounge Exhibiting Companies: #, A-F P: (202) 266-8208 [email protected]
Kim Friedman Manager, Business Development Professional Women in Building, ProConnect, and Pre-Show Planner Exhibiting Companies: G-O P: (202) 266-8059 M: (317) 340-4702 [email protected]	Michael Sutton Senior Manager, Business Development Video Production Needs, Custom Building Central, 55+ Central, Student Chapters/Workforce Exhibiting Companies: P-Z P: (202) 266-8690 M: (240) 426-3994 [email protected]	Brian Rosenthal Senior Manager, Sponsorship Operations New Product Zone and Sponsorship Operations P: (202) 266-8188 [email protected]

Pre/Post Show Direct Attendee Marketing

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