FEB 9-11, 2021

Marketing by the Numbers: Skyrocket Your Sales & Marketing ROI with Fail-Proof Metrics

Tuesday, January 21 | 12:45 - 1:45 PM

LOCATION: LVCC - South 233

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family - All

TRACK: Sales & Marketing

How well does your marketing measure up? Concerned you are wasting precious dollars on ineffective marketing campaigns? Good news! It all starts with knowing what to measure. In this advanced session, learn how to implement and evaluate key marketing analytics, and benchmark your marketing metrics against 35 home builders across North America. Discover how many sales to expect and project based on your website analytics. Learn how to market based on objective data versus subjective opinions. Join us and gain the data you need to be successful in 2020 and beyond!

  • Learn how to implement a metrics-focused marketing strategy resulting in a more methodical, data-driven and profitable marketing process.
  • Evaluate marketing analytics and discover how they compare to other builders across North America.
  • Understand how to analyze and interpret marketing analytics so to maximize ROI.

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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