LOCATION: LVCC - South 233
REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE: Building Knowledge Session
LEVEL OF CONTENT: Advanced
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family - All
TRACK: Sales & Marketing
How well does your marketing measure up? Concerned you are wasting precious dollars on ineffective marketing campaigns? Good news! It all starts with knowing what to measure. In this advanced session, learn how to implement and evaluate key marketing analytics, and benchmark your marketing metrics against 35 home builders across North America. Discover how many sales to expect and project based on your website analytics. Learn how to market based on objective data versus subjective opinions. Join us and gain the data you need to be successful in 2020 and beyond!
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)