FEB 9-11, 2021

Personalize & Customize Your Website Experience: The Key to Generating More Online Leads

Thursday, January 23 | 12:00 - 1:00 PM

LOCATION: LVCC - South 221

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Remodelers, Single Family - All

TRACK: Sales & Marketing

Is your website generating the quality leads you desire? To stay competitive and keep up with customer expectations, it's imperative that you appeal to your potential buyers directly and provide a personalized experience for each of them. In this session, a veteran digital marketer will discuss current trends and strategies you can use to enhance your website's lead generation potential. Examples of industry-leading sites and digital marketing campaigns will be shown, demonstrating how to best anticipate the needs of your potential customers and turn those findings into a customized and personalized online experience. Learn how to incorporate design elements that are user-friendly and resonate with your audience, thus converting more visitors into quality leads.

  • Identify the elements of your website that are important for providing a personalized experience for web visitors and generating leads.
  • Discover how to anticipate the needs of your customers and implement those findings into a customized and personalized online experience.
  • Learn how to implement these strategies into your current business model to improve your lead generation and conversion efforts.

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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