LOCATION: LVCC - South 221
REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE: Building Knowledge Session
LEVEL OF CONTENT: Advanced
WHO SHOULD ATTEND: Sales & Marketing Professionals, Remodelers, Single Family - All
TRACK: Sales & Marketing
Is your website generating the quality leads you desire? To stay competitive and keep up with customer expectations, it's imperative that you appeal to your potential buyers directly and provide a personalized experience for each of them. In this session, a veteran digital marketer will discuss current trends and strategies you can use to enhance your website's lead generation potential. Examples of industry-leading sites and digital marketing campaigns will be shown, demonstrating how to best anticipate the needs of your potential customers and turn those findings into a customized and personalized online experience. Learn how to incorporate design elements that are user-friendly and resonate with your audience, thus converting more visitors into quality leads.
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)