International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Can I Geofence the Whole Town? The Misconceptions & Best Practices of Homebuyer Geofencing

Tuesday, January 21 | 4:15 - 5:15 PM

Location: LVCC - South 220

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: 55+ Housing Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

Speaker Handouts and Other Documents

What It's About:

We often have a perception about how a certain campaign should work, and then we’re told no by our marketing partners, vendors and even sales reps. This session explores the misconceptions of homebuyer geofencing. Can you target an entire street? Can you target the town square? You can, but the question you should be asking is, “Should you?” Learn as our panel plays the roles of both builders and marketers for an entertaining session on how geofencing actually works and the best practices in implementing a homebuyer geofencing campaign.

What You'll Learn:

  • Bust common myths about how homebuyer geofencing actually works.
  • Understand the power, accuracy and limitations of geofences and location-targeting.
  • Establish best practices for running a geofencing campaign.
  • Learn how to not only target buyers, but track conversions to determine ROI.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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