What It's About:
We often have a perception about how a certain campaign should work, and then we’re told no by our marketing partners, vendors and even sales reps. This session explores the misconceptions of homebuyer geofencing. Can you target an entire street? Can you target the town square? You can, but the question you should be asking is, “Should you?” Learn as our panel plays the roles of both builders and marketers for an entertaining session on how geofencing actually works and the best practices in implementing a homebuyer geofencing campaign.
What You'll Learn:
Bust common myths about how homebuyer geofencing actually works.
Understand the power, accuracy and limitations of geofences and location-targeting.
Establish best practices for running a geofencing campaign.
Learn how to not only target buyers, but track conversions to determine ROI.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)