International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

The UnSalesperson: Breaking All Closing Boundaries

Wednesday, January 22 | 12:00 - 1:00 PM

Location: LVCC - South 233

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Sales & Marketing Professionals

Track: Sales & Marketing

What It's About:

Let’s be honest. No buyer wants to encounter a good negotiator when they’re looking to purchase a new home. Today’s top producing agents aren’t thanking their hard-ball, negotiating tactics for their success; they’re attributing their sales to getting to know customers and understanding human nature. Many sales professionals begin their career with good intentions and good selling instincts, but over time, they pick up bad selling habits; they are trained to not be instinctual, but rather strategic. This advanced session will help you unlearn bad habits and unleash the highly influential and charismatic sales person your buyers want you to be.

What You'll Learn:

  • Identify effective methods to replace high-pressure negotiation tactics for scientifically proven, psychology-based methods of influence and persuasion.
  • Learn to trust your instincts and embrace a sales presentation that is less rehearsed and far more organicso you feel more influential.
  • Develop a style, a rhythm and a unique voice that showcases your personality and sets you apart from the crowd.
  • Strengthen your emotional intelligence and improve communications for happier buyers and more sales.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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