International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Right-Sizing Your Website for Your Specific Needs

Tuesday, January 21 | 11:45 AM - 12:15 PM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: 55+ Housing Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

What It's About:

You know your website can be a top lead driver, and conventional wisdom suggests builders need a robust site with many pages and endless details for it to be a lead generation machine. In reality, your web presence should depend upon your community and operational needs. For some, this may require a 100-page website to sell more homes; for others, all it takes is 10 pages. This Tech Bytes session takes a different approach to websites and maps out the appropriate web presence for different sized builders and communities as well as the appropriate SEO efforts that align with each. See examples of starter single-community and multi-community builder sites and the number of pages, elements and features needed for success.

What You'll Learn:

  • Identify the appropriate amount of web presence needed to sell homes efficiently for your specific operations.
  • Determine the right website size and strategy for your next project.
  • Understand the appropriate SEO efforts that are aligned with each website type.
  • Learn the key features that buyers expect which you should include in every website.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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