International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

What Your Competitors Don’t Know About Marketing to 55+ & How You Can Use It to Your Advantage

Tuesday, January 21 | 11:00 AM - 12:00 PM

Location: LVCC - North 256

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: 55+ Housing Builders & Developers, Sales & Marketing Professionals

Track: Sales & Marketing

Speaker Handouts and Other Documents

What It's About:

Today’s 55+ homebuyers have more options than ever, which is great news for the buyers, but a threat for builders who cling to the old way of doing things. Competing in this opportunity-rich segment requires new marketing tactics, strategies and solutions—all of which can mean the difference between success and failure when launching a new community. In this session, join experts as they share their experiences positioning 55+ communities and developing innovative, integrated strategies that work for effectively connecting with today’s consumer. The experts will answer questions and share insights on how to mix old school marketing with current day strategies to engage with your prospective buyers and close sales—in ways that your competitors aren’t thinking about…yet.

What You'll Learn:

  • Identify key buyer profiles you should be targeting and the best channels for successfully engaging them throughout the sales process.
  • Uncover the answers to common questions that arise when developing an optimized marketing program and budget to achieve pre-sales and sales goals.
  • Understand changing trends that could impact your marketing ROI, and how to effectively overcome them and drive the purchase decision.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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