What It's About:
Join us as the industry’s leading marketing minds debate today’s most important questions. Do you think social media is a waste of time, or do you love it? Are chatbots killing email marketing? Is brand-building a waste of time? There is no one-size-fits-all answer to most marketing questions, but understanding all sides of the argument will help you find your best answer. Come to challenge your thinking, defend your position, and enjoy a lively no-holds-barred discussion!
What You'll Learn:
Learn why your specific business situation will determine the answers to the most common marketing questions.
Recognize the counter-argument for some of the most commonly held marketing truths.
Learn challenging questions to ask vendors when evaluating new marketing channels.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)