International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Clash of the Titans! Marketing Megaminds Debate Today’s Hottest Topics

Wednesday, January 22 | 10:15 - 11:15 AM

Location: LVCC - South 233

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: 55+ Housing Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

What It's About:

Join us as the industry’s leading marketing minds debate today’s most important questions. Do you think social media is a waste of time, or do you love it? Are chatbots killing email marketing? Is brand-building a waste of time? There is no one-size-fits-all answer to most marketing questions, but understanding all sides of the argument will help you find your best answer. Come to challenge your thinking, defend your position, and enjoy a lively no-holds-barred discussion!

What You'll Learn:

  • Learn why your specific business situation will determine the answers to the most common marketing questions.
  • Recognize the counter-argument for some of the most commonly held marketing truths.
  • Learn challenging questions to ask vendors when evaluating new marketing channels.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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