What It's About:
Builders who want to win more sales need to deliver a superior buying experience that meets the demands of today’s online shopper. Gone are the traditional approaches to selling homes we’ve used for decades as they simply miss the mark for the modern buyer. In this session, learn how to leverage visualization technology, online meetings, mobile devices, and more to meet customers at a place and time of their choosing, and to offer a far more convenient, engaging and customer-friendly home buying experience. Hear practical examples of how builders have used creative marketing and sales strategies to reach more customers, eliminate the cost of building sales centers and model homes, while increasing marketing and sales performance.
What You'll Learn:
Examine visualization technologies, including virtual model homes, online tours and VR, that make it possible for shoppers to visit homes anywhere and anytime.
Explore ways to enhance the current home buying journey and make it more personalized to meet the needs of rapidly changing buyer demographics.
Learn about the cost-savings potential associated with utilizing technology over building sales centers and multiple model homes.
Learn how to broaden your sales reach with relocating, military and investor shoppers who may not physically visit your traditional sales center but are buyers nonetheless.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)