LOCATION: LVCC - South 220
REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration
SESSION TYPE: Building Knowledge Session
LEVEL OF CONTENT: Intermediate
WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family - All
TRACK: Sales & Marketing
Metrics-driven technologies such as artificial intelligence (AI) and chat bots may seem overwhelming, but there is no denying they are some of the most powerful and beneficial digital tools available to builders today. Working in conjunction with your human team, they can seamlessly support buyers through every stage of their journey—and can do so 24/7 through channels the customer most prefers. In this session, get a clear roadmap for how to use AI and other metrics-powered tools to identify active prospects and shorten the sales cycle, carry a buyer through the build and move-in stages, and support them through the warranty process and beyond. We’ll also explore how to use these tools to measure and optimize the performance of your sales, marketing and service processes.
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)