International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Mobile Marketing: How to Fix the 7 Costly Mistakes You're Most Likely Making

Wednesday, January 22 | 12:45 - 1:15 PM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: 55+ Housing Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

What It's About:

52% of potential home buyers reach for their mobile device first to search for a new home, yet many builders are still using online marketing strategies that don’t consider the power of mobile search. All aspects of your marketing plan are affected by mobile, including SEM, SEO, local search, email, and listing sites. In this Tech Bytes session, identify where many home builders are flailing in their mobile marketing, the seven biggest mistakes being made, and what steps are needed to fix and make your mobile marketing thrive. Gain actionable items you can implement immediately to drive more web traffic and generate more customer visits (and sales) in your communities.

What You'll Learn:

  • Learn the seven most costly mobile marketing mistakes being made by home builders, and identify the corrective actions on which to focus.
  • Determine the proper steps to correct these mobile marketing mistakes so you can achieve more leads and community visits.
  • Gain a firm understanding of the latest mobile marketing best practices, and identify what strategies and tactics you can implement.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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