International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021
ORLANDO
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Emotive Branding That Inspires Physical Design

Thursday, January 23 | 8:30 - 9:30 AM

Location: LVCC - South 221

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Land Development, Designers, Architects, Engineers and Planners, Sales & Marketing Professionals

Track: Design & Community Planning

What It's About:

There are places you encounter in your life that feel special, authentic and memorable. This doesn’t just happen by chance. Thoughtful branding and placemaking is what really differentiates these spaces. That starts with an emotional North Star that informs and inspires design decisions—leading to a sense of place that people can feel as well as see. It affects everything from the business plan, to the site plan, to the streetscapes, to the architecture, to the sales brochure—making everything better and more meaningful. In this town hall session, the panelists will share examples, discuss lessons learned and present tips for creating emotive brands that inspire physical designs that leave a lasting impression.

What You'll Learn:

  • Discover the value of branding as a design catalyst rather than a design capstone.
  • Learn what it takes to create a true sense of place that evokes an emotional response.
  • Identify new ways to differentiate your next project from the competition.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA – 1.0 LU Hour(s)

AIA CES Credit Eligible  AIA CES Credit Eligible:

NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.



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  • 1201 15th St NW
    Washington, DC 20005

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